Speaking Science - Talking to the public and legislators

Graphic recording by Amy Sparks of  A Visual Spark (1/17/2019)

After an introduction by U of Minnesota President, Eric Kaler, a faculty panel of Michael McAlpine Assoc. Prof. Mech. Eng.) , Jane Kirtley (Prof of Medical Ethics), and Kristina Krohn, MD (Assoc. Prof Med.) responded to questions posed by moderator Chris Cramer (V.P Research).

Panelists offered several recommendations to assist with clear communication of scientific discoveries.

• Adjust the message to the audience.
• Share the excitement of your research.
• Establish credentials with rapport, humility, truth, and caring.
• Repeat the same message in slightly different words.
• Know the facts.
• Know that reporters often focus on the negative.

When dealing with legislators, use anecdotes over data, establish relationships with the legislative staff, offer a message they can share, and admit when you don't know an answer to a question. 

Current issues facing journalists - Jane Kirtley - 8 min. 

Tissues and electronics in a 3D printed "bionic ear" - Michael McAlpine - 7 min.